hulu- apiaf
The COVID-19 pandemic saw a disturbing rise in hate crimes committed against people of Asian descent across the United States. So during Asian and Pacific Islander Heritage Month, we wanted to create a campaign that that stood its ground, and acted as a rallying cry, celebrating the richness of the Asian and Pacific Islander experience in a bold, and unapologetic way.
Creative Director: Jennifer Tomassi / Designer: Phil Quinal / Video Editors: Elizabeth Lee, Andy Holton / Artwork: Jasper Wong / Motion: Mieka Lewis-Chavez
anime expo: gameshow
Anime is as APIAF as it gets. To help boost the profile of Hulu’s second-to-none anime collection, we created a gameshow at Anime Expo in Los Angeles and invited any and all Expo-goers to a real life trivia game show where contestants could show off their anime expertise in front of a live audience. Watch a sizzle 👈🏼 of all the action.
