Blu Dot Musical Chairs

Boutique furniture maker Blu Dot was looking for a way to get the word out about their latest creation, the Hot Mesh Chair. I helped create a digital version of the children's game, musical chairs, that used Twitter to help launch the product. 

During a game, NYC band Doppio would play a song and then suddenly stop. When they stopped a phrase appeared on the screen and users would have to tweet that phrase with complete accuracy. The fastest tweeters advanced to the next round and the process repeated until only one contestant remained. The winner of each game received an actual Hot Mesh Chair. 

Game footage