Blue Cross Blue Shield Medicare TV
Medicare advertising often resorts to contrived depictions of what senior citizens' lives are like. Often, that means stocky video or images of people doing stocky sorts of things.
We wanted to take a much more authentic, human approach. So we casted real, medicare age people and asked them to talk about a range of issues from health, to happiness. The result was a genuine conversation that connected with people without the trappings of typical medicare marketing.
