MedMen: 2020 brand campaign
MedMen is the world’s largest cannabis retailer. But the stigma of legal weed is still very real. The highly restrictive laws governing what you can and can’t show in any advertising is proof. So rather than trying to tip-toe around the legal and cultural sensitivities of cannabis, we embraced them, creating a provocative outdoor campaign that leaned into what others in cannabis have tried to avoid.
